Computing Notes » Web Development http://www.computingnotes.com Computers, Notebooks, Laptops, Desktops, Netbooks, Software, Apps, Networking, Security & PC Reviews, Tips, Tricks, News, How-To's, Tutorials Thu, 08 Apr 2010 03:54:39 +0000 http://wordpress.org/?v=2.8.6 en hourly 1 The importance of site load speeds and revenue http://www.computingnotes.com/the-importance-of-site-load-speeds-and-revenue/ http://www.computingnotes.com/the-importance-of-site-load-speeds-and-revenue/#comments Sat, 05 Dec 2009 00:30:05 +0000 David Chin http://www.computingnotes.com/the-importance-of-site-load-speeds-and-revenue/

How fast a page loads on your website can directly affect the revenue earned from the site.

Excerpts from Kottke.org’s article on Google DNS follow.

Google VP Marissa Mayer:

After a bit of looking, Marissa explained that they found an uncontrolled variable. The page with 10 results took .4 seconds to generate. The page with 30 results took .9 seconds.

Half a second delay caused a 20% drop in traffic. Half a second delay killed user satisfaction.

Former Amazon employee Greg Linden:

This conclusion may be surprising — people notice a half second delay? — but we had a similar experience at Amazon.com. In A/B tests, we tried delaying the page in increments of 100 milliseconds and found that even very small delays would result in substantial and costly drops in revenue.

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